Menu/hamburger on mobile web, iOS apps and Android apps is different ... the fact that all the options are invisible unless the user taps the hamburger icon/menu button. The clever thing that Luke ...

Adding the word "menu" underneath the three lines increases the button's use ... "The hamburger icon, used most egregiously, allows you to put 500 options into a mobile app without doing the ...

Then again, the hamburger isn't a magical button that gets people to click ... we could follow Josh's advice on improving the icon: "Cheeseburger menu. Because everything is better with cheese." ...

That little three-lined button is the devil. Whether you call it a side menu, navigation ... screen behind a nondescript icon in the corner is usually a poor mobile design choice.