Marketers spent years chasing third-party cookies, but that well seems to have run dry. Browser blocks, data laws, and platform walled gardens have pushed cookies to near extinction. Top brands, ...

In today’s digital world, marketers are taking a multichannel approach to targeting consumers. The most coveted channel now is SMS (short message service), commonly known as texting. There are ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

BOSTON & AUSTIN, Texas--(BUSINESS WIRE)--Jebbit (“the company”), provider of the world’s leading zero-party data platform, has received a $70 million strategic growth investment from Vista Equity ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. If you ask Wendy Culpepper what’s changing in loyalty, she ...

Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion ...

A new set of tools designed to help small to-midsized businesses better understand their customer data was unveiled by Mailchimp on Thursday at its FWD: London event. The goal is to close the loop ...

NEW YORK--(BUSINESS WIRE)--For thousands of Shopify’s biggest brands such as Allbirds, Figs, and Skims, EnquireLabs post-purchase surveys have been informing the “why” behind consumer behavior. Today, ...

Austin, Texas - The digital marketing arena is experiencing a significant transformation as data privacy laws become more stringent and third-party cookies are gradually eliminated from major web ...