While quantitative data tells you what's happening, it often misses the "why." It’s great for breadth, but sometimes lacks the depth needed to fully understand the complexities behind those numbers.

They require data, structure, and insight. That’s why two types of analysis—quantitative and qualitative—play such a central role in investment research.

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...

"Qualitative skills provide context and meaning, helping to interpret why those patterns exist.” While qualitative data might offer insights into new customer demands and preferences, quantitative ...

Quantitative Research: is a formal, objective, systematic process in which numerical data are used to obtain information about the world. This research method is used: to describe variables; to ...

Discover how businesses use qualitative and quantitative data to understand customer opinions and patterns. Blending both may unlock sharper insights.

Seeking Alpha Author Experience #130: Qualitative Vs. Quantitative Analysis Aug. 11, 2017 8:02 AM ET 6 Likes Seeking Alpha Analyst Connect 3.72K Follower s ...

1. To Get To The Quantitative Data Without the qualitative data, you can’t get to the quantitative data. All the ad creatives, messaging, campaign structures and so forth that take place behind ...

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.