Companies become so good at generating perfect fake customers that they stop talking to real ones. The models work great until they meet actual humans.

The move will enhance SAS’ data and AI technology portfolio, providing customers with “critical and timely” synthetic data generation capabilities as they step up their use of AI.

Whether it's robotics, self-driving technology, or medical imaging, the company's synthetic data ensures that AI models are primed to handle real-world complexities with confidence.