However, research is only as good as the data that supports it. That's why getting both qualitative and quantitative research right from the get-go can go a long way.

Quantitative Research: is a formal, objective, systematic process in which numerical data are used to obtain information about the world. This research method is used: to describe variables; to ...

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.

Discrete attribute data is a little different. This type of data will assign a numeric value to some qualitative characteristic. If these qualitative characteristics have a logical order, we can ...

But, if quantitative data is the king, then qualitative data is the new queen. So argued Michelle Tyner, senior educational strategist with ArcheMedX, Inc.—in 20 slides over six minutes—during a ...

Demographic (quantitative) segmentation is a more effective method to zero in on the advertiser’s most likely consumers. It’s also a tool that can help stations with larger portions of their ...

Qualitative Composition & Index While qualitative cume persons is the number of target consumers you reach, composition and index tell an advertiser how efficiently you reach these target consumers.

Difference Between Qualitative & Quantitative Analysis for Managerial Decision Making. When you make business decisions as a manager, you take into account qualitative factors like reputations ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...