Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms.

Blake Lively is at the center of a legal battle that sheds light on a controversial PR tactic known as astroturfing. In a complaint filed last Friday, the It Ends with Us actress accused her co ...

Blake Lively is at the center of a legal battle that sheds light on a controversial PR tactic known as astroturfing. In a complaint filed last Friday, the It Ends with Us actress accused her co ...

That said, PR is great at enhancing a brand's credibility, which can make marketing efforts more effective. For instance, a 2024 study revealed a feature in a newspaper article carries more weight ...

What Is Public Relations? The field of public relations works to strengthen relationships between organizations (or individuals) and the public, using strategic communications to do so. In today ...

Digital PR can support GEO, but SEO is ultimately the driving force behind it. PR is useful in building credibility and trust while also boosting your firm’s exposure, however, it is only the ...

Your PR, or personal record, is a reference to accomplishing something you haven't done before. PRs can be meaningful and motivating to each individual and a way to communicate progress to others.

AI, Public Relations, Marketing Content, and Beyond ChatGPT is a powerful tool for public relations and content creation professionals.

From copywriting to crisis management, public relations can make or break an organization. With long-term success heavily reliant on positive public perception, creativity and strategy are at the ...

As a PR professional, you want your press release analytics to shine. The first step is to craft an engaging, personalized release that speaks to your target audience – and then ensuring it’s ...