Since 2019, Roblox has completed 370 brand activations. Those campaigns included both in-game ads and the custom metaverse-like experiences that have long been associated with Roblox. But the success ...

If you're a Roblox creator, then it sounds like monetization is about to become more lucrative, and if you're a player, well, Roblox's ads are about to get more anoying.

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Today, Roblox Corporation announced video ads would become available to all advertisers, 1 enabling them to seamlessly reach Roblox’ s community of users, ages 13 and up 2, across the platform ...

Summary Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads ...

Though, Roblox has announced the video ads won't show to users under 13, limiting the DAUs to roughly half of the 71 million at the end of 2023. The video ads can target key Gen Z users over 13.

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...

After viewing video ads on Roblox, 6 users were more likely to visit the advertisers’ experiences on Roblox (+ 10pp7), post about these brands on social media (+5pp), follow them on social media ...

The focus here is on delivering value in a way that enhances the player’s journey." And brands shouldn't see Roblox as another platform to run ads, instead it's a platform where you build social ...