As anticipated, Apple introduced support for Web Push on iOS and iPadOS with iOS 16.4. What is it and how can it benefit you, or your business?

With Safari 18.5, included in macOS 15.5, Apple added Declarative Web Push, an updated method to deliver web-based push notifications even when a website isn't open.

During the WWDC 2022 keynote, Apple announced Web Push to improve notifications from web apps — but Apple's relationship with the technology has always been on shaky ground.

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as an ...

But the web app experience has mostly stayed the same — until now. Teased at the Worldwide Developers Conference in 2022, a feature for web apps called "Web Push" will arrive in iOS 16.4.

The iOS and iPadOS 16.4 betas that were seeded to developers today add support for web push notifications, a feature that Apple promised would be coming to iOS 16 back in June.

Despite iOS letting users create and use web apps for a long time, they have some limitations. And one popular missing feature was support for Push Notifications.