Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their new downloadable article on a comprehensive guide to ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...