Journalist Jan Fran explains the two-step flow theory that suggests people are more influenced by their friends and family than the news media. Jan's explainers are from the 2021 ABC TV Comedy ...

The multi-step flow theory was first postulated in 1944 by Lazarsfeld, a social researcher from America. However, this theory was developed in 1955 by Elihu Katz and Lazarsfeld.

Past research has tested goal setting strategies and found high and invariant levels of goal acceptance. The present research consisted of two studies--one laboratory and one field ...