Benson Boone and Brian May have struck up a friendship, with fans left awestruck over the Queen's guitarist taking part in a ...

TikTok trends often move too fast to track, but a closer look at Gen Z’s current hobbies reveals more than passing fads. These activities reflect how this generation communicates, copes, and creates ...

Instead of ordering an elaborate costume on Amazon, the popular thing is to look to create a clever but free outfit.

Born from Kanye’s infamous “Betrayal List,” this trend lets creators share their own tongue-in-cheek grievances—from paper ...

Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional ...

TikTok users have been posting videos about several health trends including fresh-pressed juicing and taking multivitamins.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A new trend on TikTok has been dubbed "creepy cooking," featuring food videos fit for Halloween. Some creepy cooking videos ...

Need more social media engagement? We round up the latest trends for November, helping your business reach new people and keep your content fresh.

TikTok’s latest research explores the evolving traveler behavior and what this means for travel marketers looking to connect ...

Home renovations can cost thousands, but certain trends are not worth the money, according to one interior designer ...