In one 13-week span, it boosted the number of Sprite purchases by regular Sprite buyers by 4.4% and achieved 88% of the total sales in the same period of Starry — the lemon-lime soda PepsiCo ...

We tried Sprite, Starry, and 7UP, as well as all of their diet counterparts. We also tried some store brand lemon lime sodas as well as prebiotic lemon lime sodas. I have a hunch not everyone will ...

With Pepsi's Sierra Mist tapping out, Sprite may have won the battle for lemon-lime dominance for now. But with the relatively recent Starry campaign, the war for lemon-lime supremacy is far from ...