The design teams at forpeople and Coca-Cola have refined the soft drink’s visual style, guided by its new tagline and brand ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda ...

With its new ethos, the soft drink brand will unify its global expression under one platform that includes a refreshed logo and visual identity.

To soundtrack this new era, Sprite reached out to one of rap’s most prolific and most gilded architects, Mustard, to produce ...

The partnership, which marks the first time Sprite has tied up with a sports brand, will see a line of "fun and cool" collectibles on offer to Hong Kong consumers. Karen So, Coca-Cola marketing ...

Few things define the here and now like hip-hop. It has always defined cool, from slang to personal style. Sprite’s ties to hip-hop have existed since the 1980s, putting the culture and its stars in ...