Inside Sephora’s San Francisco headquarters, a five-person group is busy trying to figure out what a beauty brand looks like in a world changed by technology. The beauty retailer’s 10-month-old ...
Cosmetics company Sephora is rolling out a Bluetooth Low Energy (BLE) beacon solution to provide content related to a shopper’s proximity when that customer uses Sephora’s app on an Apple iPhone. The ...
Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...
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