Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

Which strategy and segmentation process should CMOs focus on? The aim of implementing a value-based segmentation strategy is to identify those customers with the most excellent potential ROI and ...