Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users, it’s one of the most popular games among kids and teenagers.

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

Dive Brief: Nike revealed “Nikeland,” a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer’s biggest bet yet on the metaverse. The ...

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland where ...

Nike already plans to bring “the immersive world of Roblox and Nikeland” to life at Nike’s House of Innovation (HOI) in New York City next month. With a special Snapchat lens, people will be ...

Sportswear giant Nike has revealed a new virtual world through the online digital platform, Roblox, entitled ‘Nikeland’. The bespoke environment, created by Nike, turns the brand into an immersive 3D ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Nike Inc on Thursday (Nov 18) revealed a virtual world modelled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". The ...