Adidas is bringing its iconic three-striped branding to the immersive world of Roblox. Announced on Thursday, the new collaboration will allow players to express their individuality by dressing up ...

Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...