Rules for Placement of Puncuation Marks with Quotations Periods and commas are always placed inside quotation marks. Ex: In "The Lottery," Tessie Hutchinson protests, "It isn't fair." Exception: In ...

Add those up and you get: apostrophe, period, single quotation mark, double quotation mark. In our choices above, the first example was the right one.

In general, the AP Stylebook says, quotation marks are used “to surround the exact words of a speaker or writer when reported in a story,” or, in this case, a headline.