The novel ways in which marketers and also political institutions can now harvest our social-media data and divide us into homogenous groups suited for mass-customised and targeted messages has been ...

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that ...

What if you could tell what a consumer was thinking? What if you knew how consumers’ attitudes differed? In both quality and quantity, the psychographic data now available are the best ever ...

In a white paper from the CUNA Marketing & Business Development Council, authors Kelley Parks and Lisa Taylor Phelps explore the application of psychographics as an alternative segmentation system ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Customer segmentation is the practice of dividing a customer base into groups of individuals that have similar characteristics relevant to marketing, such as age, gender, interests and spending habits ...

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest ...