On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. Processing Content The same approach to ...

Psychographics is a powerful tool for B2B marketers to understand their target audience and create more effective marketing campaigns. It involves studying the attitudes, values, interests, and ...

ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.

Psympl(R), the Psychographic AI(TM) platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...