Cinema advertising companies are continuing their long-term campaign to woo advertising dollars away from TV with new research, which they claim shows a higher return on investment for cinema ads in ...
Cinema advertising firm National CineMedia, which plays ads on movie theater screens, has hired Steve Sapp to drive out-of-home digital ad sales well beyond the multiplex during the pandemic. By Etan ...
Can blockbuster films bring more brands to the big screen in 2026? 2 How are upcoming films expected to impact advertising? Upcoming blockbuster films are anticipated to attract more brands to cinema ...