Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This ...

Magnite, the independent sell-side advertising company, has announced a partnership with Viasat Aviation, an in-flight ...

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...

Samsung Ads said Wednesday that advertisers will, for the first time, be able to buy high‑impact ad placements on the home screens of Samsung Smart TVs programmatically through integrations with … The ...

For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself.