Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

The new version introduces a suite of AI tools and eliminates the widely pilloried periodic table-inspired interface as the ...

Amazon Fire TV has a leading 37% share of open programmatic ad spend across all streaming screens. For smaller screens, ...

Adnami, the attention-first ad tech company, today (7th September, 2026) announced the launch of exclusive curated deal ...

Pre-bid blocklist updated daily and available through AWS RTB Fabric, APIs, FTP, and S3LONDON, Aug. (GLOBE NEWSWIRE) -- Pixalate today introduced the High Risk Apps (HRA) CTV app pre-bid blocklist for ...

Programmatic has become a large and growing percentage of all U.S. digital advertising spend. In 2015 programmatic spending was estimated to be almost $15 billion—approximately 55% of all display ...

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

The data is based on an evaluation of more than 532,000 streaming TV shows across connected TV and mobile platforms during ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

Triton Digital and RCS have a new partnership to provide programmatic advertising capabilities in broadcast radio.