Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

Grocery distributor United Natural Foods Inc. (UNFI) has partnered with Sampler, a digital product sampling platform, to enable CPG brands to send samples to consumers’ homes. Toronto-based Sampler ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Members-only e-Commerce fashion retailer Rue La La has expanded its partnership with e-Commerce media network and product sampling company BrandShare to deliver more free product samples to its ...

KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

A fancy portable potty may not sound like a manufacturer's sampling tool of choice, but it exemplifies one of the new approaches marketers are taking to get their brands noticed -- and remembered.

Can giving away samples be effective for my business? That is a great question for a small business to consider. The concept of product sampling seems incredibly simple: you give consumers a little ...

A marketing sampling plan maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives. Methods for collecting market data include polling, surveys and ...

New Delhi: Brand Street Integrated has announced the launch of BSI FLASH, a dedicated unit focused on strategic product sampling and trial-based consumer engagement across India. The newly formed ...