Are QR codes evolving or dying? Find out whether you should put a QR code on your postcard to increase direct-mail marketing return on investment.

When a recipient scans their unique QR code, that action is fully attributed so marketers can better track performance and response down to an individual level, enhancing follow-up opportunities.

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the platinum package.