The Pokemon Company has revealed the Beginning Pikachu lineup of monochromatic plushies and keychains modeled after the inaugural sprite of Pikachu. It will release the new merchandise in its physical ...

The Pokemon Company held a kick-off event in Japan today ahead of Pokemon Day tomorrow, a day which will mark 30 years since the release of Red & Green in Japan. A lot of new merchandise celebrating ...

Normally, a new line of plushies from the already merchandised-to-death Pokémon industrial complex wouldn’t be that noteworthy. However, the Pokémon Center in Japan is selling a new line of plush toys ...

As the 30th anniversary of Pokémon ramps up, a new wave of nostalgic toys and merchandise will be hitting shelves soon, and I, for one, can’t wait to expand my collection. Some of the most exciting ...

Jo Craig (they/them) is a Feature Writer from Scotland and has been in the industry for nearly a decade and finds dissecting Marvel trailers for hours standard practice and still finds time to review, ...

The Pokémon Company has released a ton of new merch for the series’ 30th anniversary in Japan, including a retro Pikachu plush that was so popular overseas that its stores were ransacked by fans and ...