Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media ...

Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. Communications pros share some of their favorites.

Businesses that truly want to stand out in this competitive landscape can't be lazy in their personalized marketing. Try these expert-recommended tips to hit the mark and increase customer loyalty.

The stratagem of personalized marketing engages consumers with custom offers and services. It has been gaining speed and will become imperative for companies looking to grow in 2015. Most marketers ...