Imagine a grocery store that surreptitiously changes its prices based on the weather, on your biometric data or even your ability to pay, charging wildly different prices for different customers, ...

Food City has unveiled a new program that offers targeted discounts based on what shoppers buy. Called “Mi Club,” the program also features personalized birthday coupons and a weekly ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale. The transformative power of personalization in marketing ...