This study examines the antecedents that influence consumer satisfaction towards online shopping in Malaysia. We developed a theoretical framework that is informed by the theory of planned behaviour ...

With shifting consumer perceptions of inflation, debt and pricing pressure, the report emphasizes that brands can no longer ...

Research can help you understand consumer behavior and brand perception. However, the key is identifying what learnings and insights are the most relevant for business opportunities.

These access-based services allow consumers to avoid the "burdens of ownership", i.e., risks and responsibilities that come with owning a good. However, the interplay between consumers' risk ...