One voice does not fit all when it comes to virtual assistants like Siri and Alexa, according to researchers who examined how customization and perceived similarity between user and voice assistant ...

Folk wisdom (and even some contemporary research) presents a mixed picture about who we end up finding attractive and compatible as a romantic partner. Do we prefer as dates, mates, and spouses people ...

Some say opposites attract. Others argue that similarity is the glue. So which is it? Turns out, science is siding with the "birds of a feather" crowd. A massive meta-analysis of 313 studies found ...

Rockville, Md. – Perceived facial similarity of children is effectively an estimate of the probability that two children are close genetic relatives according to a new study recently published in ...

People have long believed that couples who have a lot in common are more satisfied and stay together longer. But a new review of nearly 340 studies finds that this popular idea may not be as strong as ...