Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy. The ad, ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

Nivea pulled its “White is purity” ad this week after it was accused of being racially insensitive on social media. The ad, featuring the back of a woman with dark hair over a white robe in a brightly ...

Nivea has withdrawn an advert that was branded racist on social media and shared by right wing groups.The German skincare maker's ad for a deodorant included a picture of a woman and the slogan "white ...

Skin care brand Nivea apologized and pulled an ad campaign this week after finding itself rubbing people the wrong way. An advertisement featuring the words “White is purity” received almost immediate ...

Nivea has withdrawn an advert that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...