The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.

LeBron James joined Nike's metaverse efforts this week, making a virtual appearance in Nikeland, the company's digital space in the immersive video game Roblox.

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".