After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike already plans to bring “the immersive world of Roblox and Nikeland” to life at Nike’s House of Innovation (HOI) in New York City next month. With a special Snapchat lens, people will be ...

Dive Brief: Nike revealed “Nikeland,” a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer’s biggest bet yet on the metaverse. The ...

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland where ...

Nike has been filing patents for virtual goods and announced plans for NFTs. Roblox is considered to be one of the best bets on the Metaverse, a surging topic since Facebook Inc FB announced a ...

Nov 18 (Reuters) - Nike Inc NKE.N on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp RBLX.N, becoming one of the first big brands to enter the ...

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".