In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

Dress to Impress, a Roblox game, has a premise that’s almost too perfect. Players have five minutes to run around and dress up a character according to a theme. At the end of that time, everyone ...

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention.