Conclusion: Mastering MQL and SQL In a business world that’s drowning in acronyms, it might not always be obvious what the exact difference is between an MQL and an SQL.

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for ...

While both are considered qualified leads, an MQL merely requires additional marketing assistance, while an SQL is ready for a sales call. That’s the long and short of it.