“One of the biggest barriers to effective online marketing is converting web traffic into qualified leads,” said Robin Bordoli, VP of Partner Ecosystems and Strategic Alliances at Marketo. “By ...

Data from Japanese tech giant Fujitsu is being sold on the dark web by a group called Marketo. Still, the company said the information "appears related to customers" and not their own systems. On ...

Marketo went public in 2011 but was acquired by Vista Equity Partners last May for about $1.79 billion. Its decision to migrate to the Google Cloud represents a big victory for Google as it races ...

Marketo and Vibes’ automated end-to-end solution will help GGP meet our shoppers’ expectations and execute personalized marketing campaigns at scale across both web and mobile channels.” ...

Marketo and Oracle Eloqua were named “Leaders” in the field, while Adobe Campaign, Salesforce’s Pardot, and IBM’s ExperienceOne product line were labeled as “Challengers.” ...

When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...

Marketo, which was taken private in a $1.79 billion deal last May by Vista Equity Partners, has been the only significant pureplay digital marketing provider left standing in the marketing cloud ...

The latest social acquisition in the world of marketing automation comes in the guise of Marketo’s deal to take over social campaign management platform Crowd Factory. Marketo is aiming to create a ...

It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it for two years and hauled in a hefty $2.95 billion in profit.

Marketo lost its email, website and millions of traced hyperlinks last week because it failed to renew its main dotcom domain name. The company corrected the issue within a few hours, and claimed ...