Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...

Is the men’s hair, grooming and skin care segment ready for the spotlight? The segment has been touted for its potential for years, with many predicting a boom to no avail. But with men’s shifting ...

(CNN) — Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

The innovative AI and AR-powered solution allows YouCam Makeup users to virtually try-on different facial hair styles in seconds through their smartphones. NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...

Welcome to GQ's New Masculinity issue, an exploration of the ways that traditional notions of masculinity are being challenged, evolved, and overturned. Read more about the issue from GQ ...

Are men going to save the day? With sales of women’s beauty products relatively stagnant over the last few years, many industry officials are turning to the men’s grooming industry as a savior of ...

The landscape of gender norms is rapidly evolving, but most guys still can’t muster the idea of putting on a little foundation. This is perhaps surprising, given that the global market for male ...

Glen Jankowski does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Beauty continues to shine as a bright spot in retail and, in the U.S., three trends appear to be driving the category: a shift away from K-beauty toward J-beauty, male consumers’ adoption of new ...