Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest ...

Check out our roundup of the latest logo updates across the T7—from the WTA's call to "rally the world" to Wimbledon's spot-the-difference tweaks.

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Start by listening: The best systems reflect real needs, not assumptions. Offer structure: Systems should guide, not restrict ...

Cincinnati's oldest ice cream shop is updating its look. Graeter's announced a brand refresh that includes a new logo on Monday.

It takes years of consistent messaging and visual representation to build an effective brand. Through these efforts, the College of Medicine has successfully established the brand Drexel University ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...