Last week, Los Angeles officials unveiled a logo to accompany their bid against Rome, Paris and Budapest to host the 2024 Summer Olympics. “That new logo centers around what makes LA famous, what it ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

It was a time of early attempts at visual identity, setting the stage for what was to come in the 2026 Business Forecast.