In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

Viral Roblox dress-up game Dress to Impress first hit my radar a few months ago via TikTok algorithm. Several gameplay videos showed off what looked like an ‘00s-era Bratz game: big-lipped, big ...