Philip Morris Middle East, an affiliate of Philip Morris International (PMI) (NYSE: PM) today announced the launch in the UAE of IQOS Iluma i, the latest and most innovative addition to PMI’s ...

The IQOS brand entered the Korean market in 2017 and initially led the electronic cigarette market but has recently been trailing behind KT&G’s lil. “Market share is, of course, important but ...

Note: The data shows Philip Morris International's adjusted market share for heated tobacco units (HTUs). PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage ...