QR codes have been around since the 1990s, but they are finally having their moment as the “Buy Now” button of choice for video-based ad formats. QR codes have been popping up all over TV commercials, ...

Barcode option supports multiple formats, including Aztec, Data Matrix, and EAN-8. QR codes can contain up to 720 characters of text. Links are not supported in QR codes.

With their pixel-based formats, QR codes resemble two-color textile patterns of many varieties, which inspired Fort to challenge textile artists to combine high tech and artisanal craft.

The shoppable ad orphanage Despite advances, full-scale marketer adoption of shoppable ads is not here yet – especially when it comes to ad formats beyond QR codes, said Erin Firneno, VP of business ...

The ubiquitous QR ("quick response") codes that appear on everything from parking pay stations to soda cans and promotional flyers have become an increasingly popular target for cybercriminals to ...

Some versions of QR have additional patterns for alignment and timing bars that provide alternating bits. As you might expect, other areas encode the format and error-correcting codes.