5. Creates A Better User Experience Of course, a coherent site structure doesn’t just make things easier for search engine spiders. It’s also the foundation of a positive web user experience.

HTML provides several heading tags, such as h1, h2 and h2, that can help you add hierarchy to a Web page. For instance, you might use a large h1 tag as the page's major heading and a smaller h2 ...

Use Windows Explorer or your Web-building software to create a folder or directory within your main website structure -- for example, "Marketing." ...

Another technique, Web structure harvesting, takes advantage of the fact that Web pages can reveal more information than just their obvious content. Links from other sources that point to a ...