As the user base continues to grow, competition for attention will grow with it. I highly recommend small business owners investigate and play around with the platform to assess the opportunity.

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The ads will show a “Sponsored” label as they appear in users’ feeds. Meta launched Threads in 2023 and has been focusing on growing its user base and keeping people logged on.

Bluesky’s user base has nearly tripled in the last three months. The official app has had several days in the last week where a million users signed up in a single 24-hour period similar to Threads.

Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk’s X, or wanting an alternative to Meta’s Threads and its algorithms.

Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk’s X, or wanting an alternative to Meta’s Threads and its algorithms.

But Bluesky’s growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms. But with growth comes growing pains.