Third-party automation tools – Tools such as Google Ads Editor, Optmyzr, Adalysis, and more can help take PPC management to the next level with their automated software and additional insights.

At Hallam, we use the Google Analytics API to populate our PPC reports in Google sheets, ensuring that our account managers automatically get the data they need to send their clients, and that ...

Yet when I asked PPC pros during a recent #ppcchat on Twitter what they were least likely to trust to automation, they said it was creating ads. So it’s a task the humans often skip, and they ...

There are a variety of free options available to PPC marketers for report automation. One of the most customizable is through Google sheets using a Google Analytics add-on.

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized ...

And Google’s Responsive Search Ads use AI to test up to 15 headlines and four descriptions, serving high-performing combinations to users. PPC Cost Reduction Strategies Using Automation ...

Pay-per-click marketers have been comfortable with PPC automation for years. But a new generation of exciting tools is helping PPC marketers unlock new capabilities, run more responsive campaigns ...

Is Google’s Python Certificate Still Worth It in 2025? This video breaks down the popular Google IT Automation with Python Professional Certificate from time commitment and cost to real job ...