Although it will take some getting used to, the new data model could not have come at a better time, considering the nature of today's digital age. The newest version of Google Analytics promises to ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data ...

Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

Support for Oracle Corp.’s base database service allows users to run Oracle databases in the Google cloud. Oracle Exadata ...

The transition to Google Analytics 4 (GA4) marks a significant change in how businesses track, measure, and analyze their website and app data. Search Engine Land offers in-depth insights and ...

Predictive analytics is a category of advanced data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling, data ...