What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony often stems from the golden ratio, a mathematical proportion (approximately 1 ...

The Golden Ratio, a hallmark of Swiss design and the foundation of everything from Helvetica to Le Corbusier’s meticulous architecture, may have been imported from Africa. Design remains a largely ...

Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. identified as most likely to lead to ...

Apple's logo artists have infused the iCloud logo with some mathematical elegance. In this case, the golden ratio or φ. The circles in the 'puffs' of the iCloud are sized in a ratio of 1:1.6, an ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

Following on from our previous article which explains what the Golden Ratio is and how it relates to Fibonacci numbers and sequences. This guide provides more insight into how you can actually draw ...

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...

A husband-and-wife team has introduced a watch using the mathematical formula said to create the most appealing results. By Melanie Abrams Mathematics, art and watchmaking collided in late summer when ...