Since 2018, Edulatte has expanded beyond India into the UK, UAE, and other global markets, supported by a 600+ member team as ...

The HELP Committee’s Fix For 180-Day Generic Marketing Exclusivity: Does It Solve The Problem? Scott Gottlieb May 30, 2019 10.1377/forefront.20190529.223594 Add to favorites ...

Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better ...

Following weeks of criticism, Mylan said Monday it will offer a generic version of its life-saving allergy treatment, the EpiPen. But what does this development mean for consumers and the marketplace?

Using a generic marketing strategy, a membership-based association defines the messaging and approach to ensure category cohesion and oversee tactical day-to-day planning, content, and campaigns.

People buy from friends. Generic Strategy #2—Offer Unadulterated Escape The first generic strategy is probably the easier of the two for sports marketers to relate to.

Regs Aim to Speed Marketing of Generic Drugs October 21, 200212:00 AM ET Heard on Morning Edition By ...

PHILADELPHIA, May 29, 2019 /PRNewswire/ -- Lannett Company, Inc. (NYSE: LCI) today announced that it has commenced marketing Methylphenidate Hydrochloride Extended Release (ER) tablets USP (CII ...