On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars.

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with players aged 13 and older making up more than half of the platform's 70 million users.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Gen Z is one of America’s largest blocks with 40 million voters, 16 million of which can vote for the first time in a Presidential election this year. However, only 28.4% turned out in 2022 1.