Both the Avatar Auto Setup and Texture Generator have been released globally today, March 18, available in alpha and public beta respectively. They can be found within Roblox Studio, the platform’s ...

According to DKC, Roblox and Nike are the companies Gen Alpha invoke most when talking to their parents. Amazon, Shein, Temu, and TikTok also broke into the top 10.

This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.” ...

Brands such as Claire’s, E.l.f. Beauty and Forever 21 also have designed gaming spaces in Roblox to incorporate product discovery and avatar customization, which creates a connection between Gen Alpha ...

If Gen Z and millennials were the social generations—raised on MySpace, Facebook, and Instagram—Gen Alpha is the gaming generation. Now, brands are stepping further into these virtual spaces.

Purina claims to be among the first pet-care brands to develop a gaming experience on Roblox, a free-to-play platform popular with Gen Z and Gen Alpha and closely associated with metaverse marketing ...

According to DKC, Roblox and Nike are the companies Gen Alpha invoke most when talking to their parents. Amazon, Shein, Temu, and TikTok also broke into the top 10.